Privacy is good for business
by Ian Brown
Thanks to Pete B for passing on a story about a new ACLU primer, Privacy & Free Speech: It’s Good for Business:
This Guide will help you make smart, proactive decisions about privacy and free speech so you can protect your customers’ rights while bolstering the bottom line. Failing to take privacy and free speech into proper account can easily lead to negative press, government investigations and fines, costly lawsuits, and loss of customers and business partners. By making privacy and free speech a priority when developing a new product or business plan, your company can save time and money while enhancing its reputation and building customer loyalty and trust.
This is exactly the kind of thinking that’s behind Privacy Value Networks and its sister projects, EnCoRe and VOME. Let’s hope the ACLU make a big splash of this in the US.